ADSPACE NETWORKS CONTINUES TO BOOST SALES STAFF
October 06, 2011, New York – Adspace Digital Mall Network, owner of the largest in-mall digital advertising network in the country, has added three talented sales executives to its team.
David Botkin, 40, joins Adspace as vice president, national sales. Mr. Botkin comes to Adspace from Zenith Media where he was the national broadcast vice president, overseeing all television buys for clients including 20th Century Fox and Hallmark Television. Previous experience includes work at ReelzChannel, Universal McCann and Fox Cable Networks, ESPN and Initiative Media.
Karen Jones Atchison, 49, has been hired as the regional sales manager, based in Atlanta. Ms. Atchison has a decade of experience in media sales and media planning for both the print and cable industry. For the last six years, she has worked as an account manager for The New York Times Media Group where she oversaw the newspaper, magazine and digital assets of the company for the Southern region of the United States.
Kimberly Schraw, 49, will join the team as the vice president, national sales for the Chicago market. Ms. Schraw has top-tier sales experiences across a spectrum of media and marketing channels, helping companies leverage multi-platform opportunities and achieve strategic growth. She joins Adspace from her role as Sales Director for BlogHer. Previous experience includes work at EVERWELL TV, World Now, Court TV, The WB Television Network, and J. Walter Thompson.
“Adspace continues to invest in talented, experienced, sales people to accelerate our growth,” said Dominick Porco, chairman and chief executive officer, Adspace Networks. “We are excited to welcome David, Karen, and Kimberly to the Adspace family.”
About Adspace Networks, Inc.
Adspace Networks, Inc. (www.adspacenetworks.com) owns and operates the Adspace Digital Mall Network, the largest in-mall digital network in the country. Currently located throughout 129 Class A malls across the United States, the network consists of 1,724, eight and nine-foot-tall plasma screens called “Smart Screens.” The Smart Screen displays show programming which combines a mix of the top ten sale items in the mall, the hottest seasonal items available, mall events, and local and national advertising. The network reaches 117 million affluent consumers (source: Scarborough) each month, and is particularly effective at reaching teens, young adults, and women. Adspace is also a charter member of the Digital Place-based Advertisings Association (DPAA), an organization that is helping to provide standards and best practices for the burgeoning video advertising industry.