ADSPACE NETWORKS CONTINUES TO BUILD STRONG SALES STAFF
June 21, 2011, New York – Adspace Digital Mall Network, owner of the largest in-mall digital advertising network in the country, has hired Amy Jo Wayne as Senior Vice President National Sales.
Ms. Wayne, 46, is a veteran in television ad sales and comes from REELZCHANNEL and REELZCHANNEL.com where she developed an integrated, multi-platform sales campaign aligning television, online and in-theater components. Prior to her work with REELZCHANNEL, Ms. Wayne worked in management with Scripps Networks on HGTV, DIY, GAC and their corresponding Digital properties, as well as The Weather Channel and Turner Broadcasting.
“Amy has an impressive resume with experience in both television and digital media platforms”, said Dominick Porco, chairman and CEO, Adspace Networks. “Her strong relationships with the media buying and planning community will be a huge asset for Adspace Networks.”
Adspace Networks has also promoted the following National Sales Directors to Vice President National Sales: Amy Kauffer, Marc Galiano, John Wall, Steve Bruman and Kathy Hassett. “Adspace has become a mass medium, and can play an important role in both out-of-home and television-based plans,” said Ms. Wayne. “I look forward to working with my agency and client colleagues to help make their plans more impactful with this great network.”
Ms. Wayne resides in New York City and is a graduate of Northwestern University.
About Adspace Networks, Inc.
Adspace Networks, Inc. (www.adspacenetworks.com) owns and operates the Adspace Digital Mall Network, the largest in-mall digital network in the country. Currently located throughout 117 Class A malls across the United States, the network consists of 1,572, eight and nine-foot-tall plasma screens called “Smart Screens.” The Smart Screen displays show programming which combines a mix of the top ten sale items in the mall, the hottest seasonal items available, mall events, and local and national advertising. The network reaches 100 million affluent consumers (source: Scarborough) each month, and is particularly effective at reaching teens, young adults, and women. Adspace is also a charter member of the Digital Place-based Advertisings Association (DPAA), an organization that is helping to provide standards and best practices for the burgeoning video advertising industry.