If you’re a fan of Buzzfeed then you know how easy it is to get caught up reading their lists. You start with one about the 90’s and suddenly, ten lists later, you’ve gone down the rabbit hole. Don’t even get me started on their quizzes.  In one week I found out Justin Timberlake was my boy band soul mate and Beyonce was the celebrity I should have a drink with; talk about #winning.

But you may not know that BuzzFeed makes lots and lots of videos. In celebrating the 1-year anniversary of BuzzFeed Video (congrats guys!) the team over there is hoping to change the way people view and promote content. 

What does this mean for us, the consumer, the marketer or even an advertiser? I’m glad you asked. One way BuzzFeed is hoping to use their video segments is through branded content. This would be a great way for advertisers to reach the target demographic that BuzzFeed can provide, while still having some fun as they do it.

Check out one of their recent attempts with Purina, “A Cats Guide to taking Care of Your Human.” It’s a great example of advertorial sponsored content. In fact, it became a favorite in our office, making its rounds a few times. I’d also be willing to bet that anyone who saw it could recall what product it featured, which only proves they are doing something right.

Nicely done, Buzzfeed. Now if you’ll excuse me, I have to go find out which actress would play me in the movie version of my life.