icon_creativespecs

CREATIVE SPECS

MALL COMMON AREA SCREENS

OPTION 1

Creating your own finished spot(s)

Format: Uncompressed Quicktime file preferred,
H.264 or Apple ProRes accepted
Frame Rate: 29.97 or 30 fps
Audio: Yes, stereo or mono
Dimensions: (please contact Kelly McGuier to confirm
the size(s) needed for the locations in your buy)

PORTRAIT

preferred: 1080 width x 1920 height in pixels
accepted: 720 width x 1280 height in pixels

LANDSCAPE

preferred: 1920 width x 1080 height in pixels
accepted: 1280 width x 720 height in pixels

SPECTACULARS

Dimensions vary by mall, please see separate
spectaculars spec sheet

We suggest that logos and the call-to-action be on the screen at all times and that copy be reduced to what is essential. A clean design with a simple, focused message goes a long way.

We like to think of our screens as living posters and encourage our advertisers to take advantage of our unique, full-motion video and audio-enabled medium with truly captivating creative. We are always excited to see what you will come up with next!

OPTION 2

Lightbox is producing your spot(s)

Please provide any of the following:

TV Spot/Video Footage: Uncompressed Quicktime file
preferred, H.264 or Apple ProRes accepted, best quality
and size available
Logos: .ai or .eps
Images: .psd, .tiff or .jpg
Pre-existing print advertisements: layered .psd, .ai or .pdf
Audio/Voiceover: .wav, .aiff or .mp3

We have an in-house motion design team ready to help
produce your spot(s). We can utilize any print or video
assets you already have, follow brand guidelines and create
spots that fully engage your audience. TV spots can be
combined with print assets to take advantage of the entire
screen. And if needed, we have a rights-free library of music
available for use in your ad.

We’ll always be sure that you are able to review your spot
and make changes before it is aired on our network.
Nothing is aired without your final approval.

Download Common Area Spec Sheet PDF

MALL FOOD COURT SCREENS

The Food Court Network consists of pairs of aerial screens that are located throughout the food court area in the mall. These screen pairs have small bezels, so we offer 3 options for how your advertising can be displayed.

Format: Uncompressed Quicktime file preferred, H.264 or Apple ProRes accepted
Frame Rate: 29.97 or 30 fps
Audio: Yes, stereo or mono
Dimensions: Choose one of the options below.

OPTION 1

Run the same video on both screens

cs_option01

Dimensions

preferred: 1920 width x 1080 height in pixels

accepted: 1280 width x 720 height in pixels

OPTION 2

Run video on one screen and static on the other

 

cs_option02

Dimensions

preferred: 1920 width x 1080 height in pixels

accepted: 1280 width x 720 height in pixels

We suggest that one screen have full animation, and the other remain mostly static

Append each filename with L or R to indicate which screen it should play on

OPtion 3

Design creative to cross both screens

cs_option03

Dimensions

3840 width x 1080 height in pixels

Treat both screens as one wide canvas

Download Food Court Spec Sheet PDF

MALL LED SPECTACULARS

The spectacular screens in our network are of varying sizes. You have the option to create specific creative for each individual dimension. Or, to simplify, we can re-purpose other file dimensions by letterboxing them (filling the empty space with black).

Format: Uncompressed Quicktime file preferred, H.264 or Apple ProRes accepted
Frame Rate: 29.97 or 30 fps
Audio: Yes, stereo or mono
Dimensions: See below

Mall Name Dimension

Arizona Mills

Gurnee Mills

Potomac Mills
Concord Mills

Katy Mills

Roosevelt Field
Desert Ridge Marketplace

Long Beach Towne Center

Sawgrass Mills
District at Tustin Legacy, The

Mall at Bay Plaza, The

Sugarloaf Mills
Grapevine Mills

Ontario Mills

Tempe Marketplace
Great Mall

Philadelphia Mills

 1920w x 1080h
Mall at Bay Plaza, The 1408w x 320h
Kings Plaza
NewPark Mall
Shops at North Bridge
Washington Square		 528w x 768h
Shops at North Bridge, The 336w x 528h

Download Mall Spectaculars Spec Sheet PDF

FILE DELIVERY

Send Us Your Files

We can also accept files through any other delivery method: an FTP site that you host, Dropbox, WeTransfer, etc. Just send access to [email protected]

If your campaign involves multiple files or complex scheduling please provide detailed traffic instructions and inquire about any special instructions for file delivery that may be necessary.

Questions?

Lauren DeSimone
Creative Services Manager
[email protected]
646-367-5303