Adspace Networks Inc., which owns and operates Adspace Mall Networks, a digital place-based video network, has begun working with SessionM, a cloud-based loyalty platform, to gain detailed insights into consumer awareness, recall and purchase intent among those who have seen ads on the Adspace network of screens, according to an Adspace press release.
SessionM is a real-time engagement platform that allows marketers to interact with customers in an environment at the moment of experience delivery, the release said. This mobile-first platform enables real-time survey delivery in targeted locations at scale. Surveys are served via mobile geotargeting technology to shoppers who have visited an Adspace mall.
"Our relationship with SessionM provides us with the ROI that advertisers and agencies want to see in determining where to spend their ad dollars in today's highly competitive video ecosystem," said Adspace Senior Vice President of Marketing Amanda Sheplee. "We all intuitively know that it's beneficial to reach on-the-go consumers with impactful messages near point of purchase, and now the SessionM data provides the quantitative layer that proves the effectiveness of such ads."
"Working together with Adspace, marketers can now rely less on recall and more on spontaneous reaction to any experience as it happens," said Matthew Fratturelli, head of SessionM research and insights solutions. "This unvarnished data is invaluable to determination of real sentiment, purchase intent and, ultimately, ROI."
Sign up now for the Digital Signage Today newsletter and get the top stories delivered straight to your inbox.
Privacy PolicySeptember 9-11, 2024 | Charlotte, NC