I Want My NTV- Netflix Changes the Way We Watch TV in the Best Way

November 26, 2013 | Blog | By Lightbox

When I first started watching “Breaking Bad,” the show had been on the air for a few seasons. I could consume the episodes at my own (rapid) pace, sometimes watching 2-3 in one sitting. The same thing happened when I sat down to watch “Game of Thrones.” This phenomenon of rapid TV watching is now being called “binge watching” which simply means marathon viewing of a TV show.

So what happened when I caught up with “Breaking Bad” and “Game of Thrones?”  It turns out, waiting every week for a new episode felt like torture. I wanted to know what happened to my beloved characters and their nemesis. Only this time, I didn’t have the option of selecting “next episode” to find out.

Then came Netflix original programming with shows “House of Cards” and “Orange is the New Black,” as well as their semi-original programming (“Arrested Development,” I’m talking to you). When they released each of these shows to their subscribers, the entire season was made available as a way for them to pick their own viewing adventure.

This was big news!  For the first time you could watch a brand new series as fast or as slow as you wanted. Not to mention, ad free. It’s clear the head honchos over at Netflix know how a lot of viewers like to consume TV.

Kevin Spacey, star of “House of Cards,” commented on this new way to market during his speech at the James MacTaggart Memorial Lecture at the Edinburg Television Festival.

“Clearly the success of the Netflix model — releasing the entire season of ‘House Of Cards’ at once — has proved one thing: the audience wants control. They want freedom. If they want to binge — as they’ve been doing on ‘House Of Cards’ — then we should let them binge.”

This model seems to be working as “House of Cards” and “Orange is the New Black” are both filming a second season. Not to mention Emmy nominations and wins for the actors of “House of Cards” as well as the show itself. This proves Netflix knows what their viewer wants and has not compromised quality in an attempt to distribute these new shows to subscribers in mass.

It looks like Netflix came to play and I can’t wait to see what they come up with next.