As Lightbox continues to diversify its content mix with the most relevant, inspiring and actionable content, the network announces a partnership with AFAR media to showcase captivating travel content on its digital out-of-home (DOOH) video screens. This collaboration marks a blend of video reach in physical spaces with compelling travel storytelling, bringing the allure of diverse destinations directly to the heart of commercial retail spaces. 

This partnership marks AFAR’s entry into digital-out-of-home content distribution, expanding the brand’s reach to consumers beyond its highly popular website and social media channels. It is also Lightbox’s first partnership with a travel media brand, helping to further deliver service and inspiration to its audience of 55 million in malls nationwide. Shoppers will now be introduced to the beauty of locales near and far to help influence their next trip, as well as be guided with recommendations, tips and reviews from AFAR’s experts.