Lightbox OOH Video Network Announces Promotion of Heawon (Won) Yoo to EVP/Chief Marketing Officer

Won Yoo joined Lightbox in 2018 after a successful career at across advertising and media at companies like BBDO, Deutsch, Rolling Stone, and US Weekly. Heawon has been instrumental in restructuring the marketing function at Lightbox across creative, research, integrated marketing, and B2B.  Lightbox successfully relaunched with a new brand identity in 2019, and has since evolved the network to include WeWork screens and the one-of-a-kind offering, Lightbox Unlimited, that can turn any open windowfront into a premium digital video screen. 

“Won has been a key leader here since the day she walked in.  She’s a rare combination of creativity, work ethic, big thinking, and attention to detail.  Frankly, she’s been the CMO all along and we are thrilled to make it official.  We have a blindingly bright future at Lightbox and Won is a huge reason for that.”  Said Lightbox CEO Greg Glenday.