News & Press

Lightbox Drives Brand Purchase by +82%

Blog

Lightbox Drives Brand Purchase by +82% High dwell time environments and a tremendous notice rate result in nearly 7 in 10 consumers taking action after seeing advertising on our screens. Lightbox’s digital out-of-home (DOOH) network of video with sound is watched by millions of consumers while actively looking to make a purchase, making it a […]

How do you solve a problem like… making out-of-home relevant again?

Press

Each week, we ask readers of The Drum – from brands, agencies and everything in between – for their advice on real problems facing today’s marketing practitioners. With spend going digital in a big way last year, OOH was left on the shelf. Ocean Outdoor saw a 50% drop in revenue, for example. Still, the pandemic saw campaigns […]

Comscore Announces New Agreement with Lightbox OOH Video Network for Digital Out-of-Home Measurement

Press

Comscore Announces New Agreement with Lightbox OOH Video Network for Digital Out-of-Home Measurement RESTON, Va., May 4, 2021 – Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced an agreement with Lightbox OOH Video Network, a leading digital out-of-home media company, to provide out-of-home (OOH) audience measurement. Under the agreement, Lightbox will […]

Lightbox OOH Video Network Announces Promotion of Heawon (Won) Yoo to EVP/Chief Marketing Officer

News

Lightbox OOH Video Network Announces Promotion of Heawon (Won) Yoo to EVP/Chief Marketing Officer Won Yoo joined Lightbox in 2018 after a successful career at across advertising and media at companies like BBDO, Deutsch, Rolling Stone, and US Weekly. Heawon has been instrumental in restructuring the marketing function at Lightbox across creative, research, integrated marketing, […]

Lightbox Enhances Network with New Digital Out-of-Home Media Product

Press Releases

Lightbox Enhances Network with New Digital Out-of-Home Media Product Lightbox Unlimited, Powered by FrontRunner Technologies, Turns Storefronts Into Digital Video Displays New York, NY – December 10, 2020 –  Lightbox OOH Video Network, a leading digital out-of-home media company, today announced the launch of a new product that transforms urban commercial window fronts into digital […]

Lightbox and WeWork Announce Strategic Partnership to Bring Video Advertising to Co-working Spaces

Press Releases

Lightbox and WeWork Announce Strategic Partnership to Bring Video Advertising to Co-working Spaces Deal Makes Lightbox the Exclusive Outside Advertising Sales Agent for WeWork New York, NY – Lightbox OOH Video Network, a leading digital out-of-home media company, today announced the launch of a managed service partnership with WeWork that brings 300 locations into its […]

LIGHTBOX FALL 2020 MALL VISITOR STUDY

Blog

From September 8 – 22, Lightbox (via Epicenter) surveyed 600+ Americans aged 16-64 on their behavior and attitudes around visiting malls during the global pandemic. The results show that consumers are going to malls more often, taking their time while there, and feeling that it’s a safe experience.   They’re also noticing ads in malls more […]

Lightbox Announces Acquisition by Digital Out-of-Home Tech Leader Cattri

News

Deal Strengthens Market Position for Both Companies Across North America New York, NY – Lightbox OOH Video Network, a leading digital out-of-home media company, announced an acquisition by Cattri, a leading out-of-home technology company based in Mexico City. The deal, backed by PC Capital, a Mexican private equity firm specializing in growth equity investments, and […]

Lightbox’s Greg Glenday and Bank of America’s Lou Paskalis Discuss The Power of Associative Context for Brands

News

MMA CEO & CMO Virtual SummitJuly 21, 2020 Lightbox CEO Greg Glenday and Bank of America’s SVP, Customer Engagement and Media Investment, Lou Paskalis led a roundtable conversation that spanned short term and long term disruptions on marketing, the advantages of digital OOH for nimble brands, why context matters, and more.

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