News & Press
Lightbox OOH Video Network Announces Promotion of Heawon (Won) Yoo to EVP/Chief Marketing Officer Won Yoo joined Lightbox in 2018 after a successful career at across advertising and media at companies like BBDO, Deutsch, Rolling Stone, and US Weekly. Heawon has been instrumental in restructuring the marketing function at Lightbox across creative, research, integrated marketing, […]
Lightbox Enhances Network with New Digital Out-of-Home Media Product Lightbox Unlimited, Powered by FrontRunner Technologies, Turns Storefronts Into Digital Video Displays New York, NY – December 10, 2020 – Lightbox OOH Video Network, a leading digital out-of-home media company, today announced the launch of a new product that transforms urban commercial window fronts into digital […]
Lightbox and WeWork Announce Strategic Partnership to Bring Video Advertising to Co-working Spaces Deal Makes Lightbox the Exclusive Outside Advertising Sales Agent for WeWork New York, NY – Lightbox OOH Video Network, a leading digital out-of-home media company, today announced the launch of a managed service partnership with WeWork that brings 300 locations into its […]
From September 8 – 22, Lightbox (via Epicenter) surveyed 600+ Americans aged 16-64 on their behavior and attitudes around visiting malls during the global pandemic. The results show that consumers are going to malls more often, taking their time while there, and feeling that it’s a safe experience. They’re also noticing ads in malls more […]
Deal Strengthens Market Position for Both Companies Across North America New York, NY – Lightbox OOH Video Network, a leading digital out-of-home media company, announced an acquisition by Cattri, a leading out-of-home technology company based in Mexico City. The deal, backed by PC Capital, a Mexican private equity firm specializing in growth equity investments, and […]
Lightbox’s Greg Glenday and Bank of America’s Lou Paskalis Discuss The Power of Associative Context for Brands
MMA CEO & CMO Virtual SummitJuly 21, 2020 Lightbox CEO Greg Glenday and Bank of America’s SVP, Customer Engagement and Media Investment, Lou Paskalis led a roundtable conversation that spanned short term and long term disruptions on marketing, the advantages of digital OOH for nimble brands, why context matters, and more.
Lightbox OOH Video Network continues to see traffic return to malls as all U.S. states are at some stage of re-opening. In the third week of monitoring, data provided by Intermx shows traffic in re-opened malls at 66% of pre-shutdown numbers, a significant increase for the week ending May 24. Furthermore, some DMA traffic exceeds […]
Lightbox’s Consumer Attitudinal Study found “Shopping at malls” to be a top activity American adults intend to do once venues re-open after being shuttered by COVID-19, only after “Dining at restaurants” and “Going to the beach/park.”
Lightbox announces the appointment of digital media veteran Christopher Negron to lead Central Region Sales
New York – Digital media veteran Christopher Negron has joined Lightbox Out of Home Video Network as SVP, Sales, overseeing the Central region in a newly created role. Most recently, Mr. Negron led Midwest sales for Twitch, growing not only the team but also quadrupling the company’s revenue in the market. His success in building […]
Thanks to this partnership with Lightbox OOH Video Network — a leading digital out-of-home provider — The Shelter Pet Project will feature images of nearby dogs and cats who are up for adoption at a shelter within a few short miles of the OOH’s placement.