News & Press
Lightbox’s Greg Glenday and Bank of America’s Lou Paskalis Discuss The Power of Associative Context for Brands
MMA CEO & CMO Virtual SummitJuly 21, 2020 Lightbox CEO Greg Glenday and Bank of America’s SVP, Customer Engagement and Media Investment, Lou Paskalis led a roundtable conversation that spanned short term and long term disruptions on marketing, the advantages of digital OOH for nimble brands, why context matters, and more.
Lightbox OOH Video Network continues to see traffic return to malls as all U.S. states are at some stage of re-opening. In the third week of monitoring, data provided by Intermx shows traffic in re-opened malls at 66% of pre-shutdown numbers, a significant increase for the week ending May 24. Furthermore, some DMA traffic exceeds […]
Lightbox’s Consumer Attitudinal Study found “Shopping at malls” to be a top activity American adults intend to do once venues re-open after being shuttered by COVID-19, only after “Dining at restaurants” and “Going to the beach/park.”
Lightbox announces the appointment of digital media veteran Christopher Negron to lead Central Region Sales
New York – Digital media veteran Christopher Negron has joined Lightbox Out of Home Video Network as SVP, Sales, overseeing the Central region in a newly created role. Most recently, Mr. Negron led Midwest sales for Twitch, growing not only the team but also quadrupling the company’s revenue in the market. His success in building […]
Thanks to this partnership with Lightbox OOH Video Network — a leading digital out-of-home provider — The Shelter Pet Project will feature images of nearby dogs and cats who are up for adoption at a shelter within a few short miles of the OOH’s placement.
Austin Pu joins Lightbox as a Sales Planner! Austin started his career after graduating from Kenyon College in 2017 where he swam competitively and was part of two Division III NCAA Championship titles. Prior to joining Lightbox, Austin worked as an Account Executive at Yelp. He will be joining our sales team in our NY […]
Eric joins Lightbox from Trusted Media Brands (home of Reader’s Digest) where he managed private marketplace deals as a programmatic manager. Eric’s media sales career spanned multiple sectors at TMB across print and digital. An alumnus of Saint Joseph’s University in Philadelphia, Eric is from Long Island.
Abby started her career assisting with national advertising sales as a Sales Coordinator at KDAF, the CW affiliate TV station in Dallas, before moving to Southwest Media Group. At Southwest Media Group, she negotiated and purchased broadcast television, radio, and digital audio advertising as an Associate Media Buyer. A Dallas native, Abby was the recipient […]
With an extensive digital sales background including SundaySky, TotallyHer and BrightRoll, Lydia has a proven track record of selling video-based products. A graduate of the University of Michigan, Lydia is based in Chicago and reports to EVP, CRO Eric Steinert. Welcome, Lydia!
Shareyl joined Lightbox in June on a temporary basis and has officially joined us as Accounts Receivable Manager. After initially joining as a temp in June, the company was thrilled to offer her a permanent role on the Finance team. Prior to Lightbox, Shareyl spent several years as a Billing Specialist at Moet Hennessy, and was […]