Blog
Mall Advertising Drives 77% Lift in Retailer Foot Traffic
Advertiser: Major Footwear Brand Timing: November – December 2023 KPI: Store Visits Results: 76.6% lift in foot fall Out-of-home and digital out-of-home are well known upper funnel catalysts, immensely effective at driving brand and product awareness. The impact on lower funnel metrics, from foot fall to purchase, however, may be underestimated. Until now. Lightbox partnered […]
The Mall Renaissance: Understanding the Surge in American Mall Visits
The American mall is alive and well, as evidenced by Lightbox venues seeing record traffic in 2023, and continuing into January 2024. MotionWorks reports 2.8 billion annual visits to our network of shopping destinations last year which translates to a +47% increase over pre-pandemic 2019 and a +31% increase over 2022. What’s behind this […]
Lightbox Adds Travel Content with AFAR Media Partnership
As Lightbox continues to diversify its content mix with the most relevant, inspiring and actionable content, the network announces a partnership with AFAR media to showcase captivating travel content on its digital out-of-home (DOOH) video screens. This collaboration marks a blend of video reach in physical spaces with compelling travel storytelling, bringing the allure of […]
Lightbox Strengthens Sales Power with Two Key Hires
Lightbox announces two key sales hires to help bolster the company’s continued growth. The new additions will help strengthen the organization’s leadership position in digital out-of-home media on the West Coast, as well as in national programmatic sales. Constatine James, SVP West Coast Sales Constantine James joins Lightbox as SVP West Coast Sales following a […]
Lightbox and Monster XP Form Strategic Partnership to Deliver Best-in-Class Window Front Media
Lightbox and Monster XP Form Strategic Partnership to Deliver Best-in-Class Window Front Media New York, April 18, 2023 – Lightbox, a leader in digital out-of-home video, announces a strategic partnership with Monster XP, a leader in digital and experiential activations, to bolster its burgeoning window front media product. Already a dominant media owner in retail […]
The State of In-Store Retail 2023
The State of In-Store Retail 2023: Brick-and-Mortar Rebounds For the past year, economists and consumers alike have been bracing for a global recession. A pandemic and the resulting inflationary woes have affected all business sectors, with the retail industry positioned to take a significant hit. But despite the fears of an economic downturn – fears […]
Lightbox Adds Good News Video Content
LIGHTBOX ADDS GOOD NEWS VIDEO CONTENT WITH GOOD NEWS MOVEMENT PARTNERSHIP New York, NY, January 31, 2023 – Lightbox, a leader in digital out-of-home video, and popular Instagram account Good News Movement have partnered to reach millions of consumers with uplifting video content in the real world. This collaboration showcases positive stories on Lightbox’s HD video […]
2022 Wrap-Up: Lightbox Mall Traffic Higher Than Ever
2022 WRAP-UP: LIGHTBOX MALL TRAFFIC HIGHER THAN EVER Any notion that malls are still in recovery mode was put to bed in 2022. Remnant memories of lockdowns and capacity limitations are now miles in the country’s rearview mirror, once again making malls a top destination for shopping and socializing. The Lightbox (LB) mall network followed […]
Deck the Malls: Connect with Holiday Shoppers in the Real World
Deck the Malls: Connect with Holiday Shoppers in the Real World Holiday shopping in malls has deep roots in American culture. Mall scenes from celebrated holiday movies, like Buddy’s first time using an escalator in Elf and Rowan Atkinson’s masterful gift wrapping in Love Actually, are still watched by millions every year. Many brands are […]
1H 2022: Lightbox Mall Traffic Exceeds Pre-Pandemic Levels
1H 2022: Lightbox Mall Traffic Exceeds Pre-Pandemic Levels Given the challenges of the past few years, it would be reasonable to think malls would still be in recovery mode well into 2022. Retail centers weathered a series of obstacles starting with total closures in March 2020, capacity limitations as lockdowns lifted, and modified shopping experiences […]
