CREATIVE SPECS
MALL COMMON AREA SCREENS
OPTION 1
Creating your own finished spot(s)
Format: Uncompressed Quicktime file preferred,
H.264 or Apple ProRes accepted
Frame Rate: 29.97 or 30 fps
Audio: Yes, stereo or mono
Dimensions: (please contact Kelly McGuier to confirm
the size(s) needed for the locations in your buy)
PORTRAIT
preferred: 1080 width x 1920 height in pixels
accepted: 720 width x 1280 height in pixels
LANDSCAPE
preferred: 1920 width x 1080 height in pixels
accepted: 1280 width x 720 height in pixels
SPECTACULARS
Dimensions vary by mall, please see separate
spectaculars spec sheet
We suggest that logos and the call-to-action be on the screen at all times and that copy be reduced to what is essential. A clean design with a simple, focused message goes a long way.
We like to think of our screens as living posters and encourage our advertisers to take advantage of our unique, full-motion video and audio-enabled medium with truly captivating creative. We are always excited to see what you will come up with next!
OPTION 2
Lightbox is producing your spot(s)
Please provide any of the following:
TV Spot/Video Footage: Uncompressed Quicktime file
preferred, H.264 or Apple ProRes accepted, best quality
and size available
Logos: .ai or .eps
Images: .psd, .tiff or .jpg
Pre-existing print advertisements: layered .psd, .ai or .pdf
Audio/Voiceover: .wav, .aiff or .mp3
We have an in-house motion design team ready to help
produce your spot(s). We can utilize any print or video
assets you already have, follow brand guidelines and create
spots that fully engage your audience. TV spots can be
combined with print assets to take advantage of the entire
screen. And if needed, we have a rights-free library of music
available for use in your ad.
We’ll always be sure that you are able to review your spot
and make changes before it is aired on our network.
Nothing is aired without your final approval.