MILLWARD BROWN OPTIMOR STUDY SHOWS POSITIVE IMPACT FOR BRANDS ADVERTISING ON ADSPACE DIGITAL MALL NETWORK
MILLWARD BROWN OPTIMOR STUDY SHOWS POSITIVE IMPACT FOR BRANDS ADVERTISING ON ADSPACE DIGITAL MALL NETWORK
September 30, 2011, New York – Data from a new Millward Brown Optimor Study, commissioned by Adspace Networks, showed that four major brands saw a 36 percent increase in brand purchase interest after their ads appeared on the company’s in-mall video advertising network on a four week schedule.