DOOH Partnership at Margaritaville

DOOH Partnership at Margaritaville ORLANDO―Infuse Digital and Encore Capital Management have announced a partnership with digital out-of-home media company Lightbox to represent the digital display network at Margaritaville Resort Orlando and Sunset Walk Orlando. As part of the multi-year representation agreement, Lightbox will manage media sales for the digital network across both properties, including exterior kiosks, exterior […]

Lightbox Launches Augmented Reality Product for DOOH Brand Experiences in Partnership with Zappar

Lightbox Launches Augmented Reality Product for DOOH Brand Experiences in Partnership with Zappar New York, December 1, 2021 – Lightbox, a leading digital out-of-home video network, has launched an AR product to transform screens into an immersive augmented reality (AR) platform. Lightbox Unlimited AR is just the latest in the brand’s innovative offerings that allow […]

How do you solve a problem like… making out-of-home relevant again?

Each week, we ask readers of The Drum – from brands, agencies and everything in between – for their advice on real problems facing today’s marketing practitioners. With spend going digital in a big way last year, OOH was left on the shelf. Ocean Outdoor saw a 50% drop in revenue, for example. Still, the pandemic saw campaigns […]

Comscore Announces New Agreement with Lightbox OOH Video Network for Digital Out-of-Home Measurement

Comscore Announces New Agreement with Lightbox OOH Video Network for Digital Out-of-Home Measurement RESTON, Va., May 4, 2021 – Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced an agreement with Lightbox OOH Video Network, a leading digital out-of-home media company, to provide out-of-home (OOH) audience measurement. Under the agreement, Lightbox will […]

Shelter Pet Adoption by The Ad Council

Thanks to this partnership with Lightbox OOH Video Network — a leading digital out-of-home provider — The Shelter Pet Project will feature images of nearby dogs and cats who are up for adoption at a shelter within a few short miles of the OOH’s placement. 

As Out of Home Has a ‘Renaissance,’ Adspace Networks Relaunches as Lightbox OOH

Article posted by Adweek It’s putting a new spin on the growing medium By Shoshana Wodinsky The on-site digital video ad platform Adspace has gotten a facelift. The New York-based company announced this week that it would rebrand as Lightbox OOH Video, a change that better serves the changing tide of the ad industry, which […]

Greg Glenday Exits Shazam Following Apple Acquisition to Join Adspace as CEO

Adspace, which owns and operates Adspace Networks, the largest digital place-based video network in the country, today announces the appointment of Greg Glenday as Chief Executive Officer. Glenday, a seasoned executive with experience across a wide variety of media platforms, will oversee the day-to-day leadership of the company.

Vistar Media Debuts Digital OOH Marketplace that Blends Automation and Customization

Marketplace Deals, says Vistar in a press release, allows out-of-home media owners like Adspace, Captivate, Clear Channel Outdoor, Lamar, TouchTunes and ZOOM Media to “highlight the value of their unique inventory directly to digital buyers” and on the flip side lets media owners maintain control and transparency over the buy.

Vistar Media Unveils Digital Out-of-Home Deals

New York: Vistar Media, a technology company bridging the space between advertising ecosystems, consumer movement patterns and purchase behavior, today announced the launch of Marketplace Deals, allowing buyers and sellers to create private marketplace deals for digital out-of-home (DOOH) campaigns through the Vistar platform.

Nielsen Launches TV DMP; Vistar Media Launches Private Marketplace

“Giving media owners (like Clear Channel, Lamar, Adspace, and others) a way to merchandise their inventory and provide custom packages tailored to the needs of self-service buyers brings OOH one step closer to having all of the programmatic capabilities of online advertising”, Michael Provenzano, co-founder and CEO, Vistar Media, tells ExchangeWire.

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