News

Lightbox OOH Video Network Announces Promotion of Heawon (Won) Yoo to EVP/Chief Marketing Officer

Lightbox OOH Video Network Announces Promotion of Heawon (Won) Yoo to EVP/Chief Marketing Officer Won Yoo joined Lightbox in 2018 after a successful career at across advertising and media at companies like BBDO, Deutsch, Rolling Stone, and US Weekly. Heawon has been instrumental in restructuring the marketing function at Lightbox across creative, research, integrated marketing, […]

Lightbox Announces Acquisition by Digital Out-of-Home Tech Leader Cattri

Deal Strengthens Market Position for Both Companies Across North America New York, NY – Lightbox OOH Video Network, a leading digital out-of-home media company, announced an acquisition by Cattri, a leading out-of-home technology company based in Mexico City. The deal, backed by PC Capital, a Mexican private equity firm specializing in growth equity investments, and […]

Lightbox’s Greg Glenday and Bank of America’s Lou Paskalis Discuss The Power of Associative Context for Brands

MMA CEO & CMO Virtual SummitJuly 21, 2020 Lightbox CEO Greg Glenday and Bank of America’s SVP, Customer Engagement and Media Investment, Lou Paskalis led a roundtable conversation that spanned short term and long term disruptions on marketing, the advantages of digital OOH for nimble brands, why context matters, and more.

Lightbox OOH Video Network Reports 66% Traffic Return to Re-Opened Malls

Lightbox OOH Video Network continues to see traffic return to malls as all U.S. states are at some stage of re-opening. In the third week of monitoring, data provided by Intermx shows traffic in re-opened malls at 66% of pre-shutdown numbers, a significant increase for the week ending May 24. Furthermore, some DMA traffic exceeds […]

Consumers Can’t Wait to Shop at Malls

Lightbox’s Consumer Attitudinal Study found “Shopping at malls” to be a top activity American adults intend to do once venues re-open after being shuttered by COVID-19, only after “Dining at restaurants” and “Going to the beach/park.”

Shelter Pet Adoption by The Ad Council

Thanks to this partnership with Lightbox OOH Video Network — a leading digital out-of-home provider — The Shelter Pet Project will feature images of nearby dogs and cats who are up for adoption at a shelter within a few short miles of the OOH’s placement. 

As Out of Home Has a ‘Renaissance,’ Adspace Networks Relaunches as Lightbox OOH

Article posted by Adweek It’s putting a new spin on the growing medium By Shoshana Wodinsky The on-site digital video ad platform Adspace has gotten a facelift. The New York-based company announced this week that it would rebrand as Lightbox OOH Video, a change that better serves the changing tide of the ad industry, which […]

The Verge and Polygon Announce Content Partnership with Adspace

Article from Vox Media. Today, The Verge, Vox Media’s consumer technology network, and Polygon, Vox Media’s next generation culture network, are thrilled to announce a new premium content partnership with Adspace, the country’s largest digital out-of-home video network, to bring authoritative, short form editorial videos on tech and gaming to more than 300 malls across […]

Outdoor Advertising Braced for its Programmatic Moment

Article by Digiday. Outdoor ads are tipped to be the next medium brands buy in real time as more billboards go digital. But the promise of programmatic remains a work in progress for the sector, despite taking on more of the characteristics inherent in digital advertising. The growing digitization of billboards and the subsequent shift […]

Billboards — yes, billboards — are having a heyday in a digital world.

Article by Recode. It’s the era of internet advertising. The era of targeting that tracks you across browsers, platforms and across the city. The era of apps that know what you want before you do. But surprisingly, a seemingly retro ad format — outdoor advertising — is also having its heyday. Ads on billboards, buses […]

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