News

Lightbox Brings Texas Tourism to Life Through AR

Lightbox Brings Texas Tourism to Life Through AR With Immersive Trip Builder and 360° Experience New York, August 26, 2022 – Lightbox, a leader in digital out-of-home video, has partnered with Travel Texas to drive tourism to the Lone Star State through a custom augmented reality (AR) experience.  Activated from Lightbox’s nationwide digital video screens, […]

Lightbox Launches Digital Video Grocery Network

Lightbox Launches Digital Video Grocery Network Adds 2,800 Locations to Its Retail Media Network New York, June 29, 2022 – Lightbox, a leader in digital out-of-home video, has expanded its retail media network to include grocery stores nationwide. This new Digital Video Grocery Network joins Lightbox’s national mall assets to further extend its video reach […]

DOOH Partnership at Margaritaville

DOOH Partnership at Margaritaville ORLANDO―Infuse Digital and Encore Capital Management have announced a partnership with digital out-of-home media company Lightbox to represent the digital display network at Margaritaville Resort Orlando and Sunset Walk Orlando. As part of the multi-year representation agreement, Lightbox will manage media sales for the digital network across both properties, including exterior kiosks, exterior […]

Lightbox Launches Augmented Reality Product for DOOH Brand Experiences in Partnership with Zappar

Lightbox Launches Augmented Reality Product for DOOH Brand Experiences in Partnership with Zappar New York, December 1, 2021 – Lightbox, a leading digital out-of-home video network, has launched an AR product to transform screens into an immersive augmented reality (AR) platform. Lightbox Unlimited AR is just the latest in the brand’s innovative offerings that allow […]

How do you solve a problem like… making out-of-home relevant again?

Each week, we ask readers of The Drum – from brands, agencies and everything in between – for their advice on real problems facing today’s marketing practitioners. With spend going digital in a big way last year, OOH was left on the shelf. Ocean Outdoor saw a 50% drop in revenue, for example. Still, the pandemic saw campaigns […]

Comscore Announces New Agreement with Lightbox OOH Video Network for Digital Out-of-Home Measurement

Comscore Announces New Agreement with Lightbox OOH Video Network for Digital Out-of-Home Measurement RESTON, Va., May 4, 2021 – Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced an agreement with Lightbox OOH Video Network, a leading digital out-of-home media company, to provide out-of-home (OOH) audience measurement. Under the agreement, Lightbox will […]

Lightbox OOH Video Network Announces Promotion of Heawon (Won) Yoo to EVP/Chief Marketing Officer

Lightbox OOH Video Network Announces Promotion of Heawon (Won) Yoo to EVP/Chief Marketing Officer Won Yoo joined Lightbox in 2018 after a successful career at across advertising and media at companies like BBDO, Deutsch, Rolling Stone, and US Weekly. Heawon has been instrumental in restructuring the marketing function at Lightbox across creative, research, integrated marketing, […]

Lightbox Announces Acquisition by Digital Out-of-Home Tech Leader Cattri

Deal Strengthens Market Position for Both Companies Across North America New York, NY – Lightbox OOH Video Network, a leading digital out-of-home media company, announced an acquisition by Cattri, a leading out-of-home technology company based in Mexico City. The deal, backed by PC Capital, a Mexican private equity firm specializing in growth equity investments, and […]

Lightbox’s Greg Glenday and Bank of America’s Lou Paskalis Discuss The Power of Associative Context for Brands

MMA CEO & CMO Virtual SummitJuly 21, 2020 Lightbox CEO Greg Glenday and Bank of America’s SVP, Customer Engagement and Media Investment, Lou Paskalis led a roundtable conversation that spanned short term and long term disruptions on marketing, the advantages of digital OOH for nimble brands, why context matters, and more.

  Older posts →