Each week, we ask readers of The Drum – from brands, agencies and everything in between – for their advice on real problems facing today’s marketing practitioners. With spend going digital in a big way last year, OOH was left on the shelf. Ocean Outdoor saw a 50% drop in revenue, for example. Still, the pandemic saw campaigns […]
Lightbox OOH Video Network Announces Promotion of Heawon (Won) Yoo to EVP/Chief Marketing Officer Won Yoo joined Lightbox in 2018 after a successful career at across advertising and media at companies like BBDO, Deutsch, Rolling Stone, and US Weekly. Heawon has been instrumental in restructuring the marketing function at Lightbox across creative, research, integrated marketing, […]
Deal Strengthens Market Position for Both Companies Across North America New York, NY – Lightbox OOH Video Network, a leading digital out-of-home media company, announced an acquisition by Cattri, a leading out-of-home technology company based in Mexico City. The deal, backed by PC Capital, a Mexican private equity firm specializing in growth equity investments, and […]
Lightbox’s Greg Glenday and Bank of America’s Lou Paskalis Discuss The Power of Associative Context for Brands
MMA CEO & CMO Virtual SummitJuly 21, 2020 Lightbox CEO Greg Glenday and Bank of America’s SVP, Customer Engagement and Media Investment, Lou Paskalis led a roundtable conversation that spanned short term and long term disruptions on marketing, the advantages of digital OOH for nimble brands, why context matters, and more.
Lightbox OOH Video Network continues to see traffic return to malls as all U.S. states are at some stage of re-opening. In the third week of monitoring, data provided by Intermx shows traffic in re-opened malls at 66% of pre-shutdown numbers, a significant increase for the week ending May 24. Furthermore, some DMA traffic exceeds […]
Lightbox’s Consumer Attitudinal Study found “Shopping at malls” to be a top activity American adults intend to do once venues re-open after being shuttered by COVID-19, only after “Dining at restaurants” and “Going to the beach/park.”
Thanks to this partnership with Lightbox OOH Video Network — a leading digital out-of-home provider — The Shelter Pet Project will feature images of nearby dogs and cats who are up for adoption at a shelter within a few short miles of the OOH’s placement.
Article posted by Adweek It’s putting a new spin on the growing medium By Shoshana Wodinsky The on-site digital video ad platform Adspace has gotten a facelift. The New York-based company announced this week that it would rebrand as Lightbox OOH Video, a change that better serves the changing tide of the ad industry, which […]
Article from Vox Media. Today, The Verge, Vox Media’s consumer technology network, and Polygon, Vox Media’s next generation culture network, are thrilled to announce a new premium content partnership with Adspace, the country’s largest digital out-of-home video network, to bring authoritative, short form editorial videos on tech and gaming to more than 300 malls across […]