DailyDOOH: Adspace Tapped By Fox To Promote Midseason Shows
Adspace Tapped by FOX for Full Court Press on Mid Season Shows
February 13, 2012, New York – Fox Broadcasting Company chose Adspace Digital Mall Network, owner of the largest in-mall digital advertising network in the country, to creatively display and promote their midseason tune-in campaigns for nine series including Alcatraz, House, Glee, New Girl, Raising Hope, American Idol, Touch, The Finder and Napoleon Dynamite. The effort consisted of more than 1,000 ad iterations with 18 DMA specific tags and up to seven date and time tune-ins per DMA, all handled seamlessly by Adspace Networks.
