Screen Media Mag: Adspace adding NFC support to shopping centre network
ADSPACE DIGITAL MALL NETWORK PARTNERS WITH BLUE BITE TO ADD NFC INTERACTIVITY IN 140 MALLS
Allows Consumers to Tap or Snap™ Smart Screens for Brand Specific, Mobile Content
NEW YORK – March 11, 2013 – Today, Adspace Digital Mall Network announced that the company is collaborating with Blue Bite, the Mobile Standard in Out-of-Home™, to install Near Field Communication (NFC) technology into 140 malls of the extensive 206 mall national network. This addition will further increase mall shoppers’ mobile interaction with Adspace Networks’ digital Smart Screens.
