Digital Signage Connection: Nielsen Study Shows Dramatic Increase in Adspace Digital Mall Network Viewership

ADSPACE DIGITAL MALL NETWORK SEES A 24% INCREASE IN VIEWERSHIP BASED ON LATEST NIELSEN STUDY

NEW YORK – May 23, 2013 – Adspace Digital Mall Network, the biggest digital place-based network in Nielsen’s Fourth Screen Network Audience Report, found a spike in viewership: 82% of all mall shoppers viewed the Adspace screens, up from 66% in 2011. Four week reach increased to 25% of adults 18-49 in the Adspace universe of 45 top DMAs when the Nielsen notice rate is applied to Scarborough mall visitor data.[1] This is up from 21% two years earlier. Nationwide, Adspace reaches 16% of adults 18-49.