We Aren’t Unicorns – Why Does Everyone Think Millennials are so Elusive?
We Aren’t Unicorns – Why Does Everyone Think Millennials are so Elusive?
5 Ways to Target Millennials from the Point of View of a Millennial Girl Generation Y, also known as Millennials, is the term commonly used to describe those who are currently between 18 and 34 years old. This group is massive in both scale and influence, accounting for nearly 80 million people, all with their […]
Engagement with Digital Video in Malls…Does it Work?
One of our biggest challenges as a “new medium” (even though our business in its current form is almost ten years old), is proving to the media planning and client communities that mall visitors engage with our screens, and that they remember the advertising that is shown on them. The mall environment would appear to […]
