ScreenMediaDaily: Adspace Digital Mall Network Reports Strong Growth
Adspace Digital Mall Network, the largest Nielsen measured digital place-based (DPb) video network, today announced record annual revenue growth of 37% for the full-year 2013.
“It’s the most wonderful time of the year”… is the most cliché way to begin a blog about the holiday shopping season. So, let’s start again. Between 30% and 40% of annual retail sales are done between Thanksgiving (or Grey Thursday…yes, it’s a real thing this year) and Christmas. To help our viewers capitalize on […]
Adspace Digital Mall Network, the largest Nielsen measured digital place-based video network, has released its new simulation for the Nielsen IMS Clear Decisions Media Planning System.
“We want to engage with people when they’re not thinking about buying a car.” You may be surprised that this quote is from George Blakenship, head of Tesla’s sales strategy. In reality, it perfectly expresses the automotive industry’s growing interest in the mall environment. If it’s clear that shoppers don’t come to the mall with […]
A few weeks ago we had the pleasure to exhibit at the DPAA 2013 Summit. It was a our chance to show off our network, and rub elbows with our peers in the industry. Right before lunch, John Bond, Chief Tomorroist at Tomorro LLC, gave a presentation entitled “Creative Everywhere! talking about the latest trends […]