Daily DOOH: Adspace Cinema Lobby Network Now In Nielsen’s Place-based Video Report
Music is Still a Hit for Global Branding Campaigns
Almost a year ago, I was writing about celebrity creative directors on this very blog. Well, it looks like the trend is here to stay! Artists, who are not just the face of a product but part of its whole branding strategy, are no longer the exception. Similarly to last year, it seems that musicians […]
Sponsorship Opportunities!
I’ve already written about embracing the envionment in your creative. Sponsorships are a great way to take advantage of our original content (which is tailor-made for our enironment) and reach your audience from a different angle.
Vertical Video: A Controversial Opinion
Since the dawn of smartphone video, the internet has been inundated with vertical (or portrait) videos. There has been a growing opposition to these videos since, the argument goes, they’re more frustating to watch than normal horizontal videos. Glove and Boots have, thus far, made the most eloquent case: As you can see, there are […]
