Lightbox’s Greg Glenday and Bank of America’s Lou Paskalis Discuss The Power of Associative Context for Brands
Lightbox’s Greg Glenday and Bank of America’s Lou Paskalis Discuss The Power of Associative Context for Brands
MMA CEO & CMO Virtual SummitJuly 21, 2020 Lightbox CEO Greg Glenday and Bank of America’s SVP, Customer Engagement and Media Investment, Lou Paskalis led a roundtable conversation that spanned short term and long term disruptions on marketing, the advantages of digital OOH for nimble brands, why context matters, and more.