The State of Malls | May Update

How do you solve a problem like… making out-of-home relevant again?

Each week, we ask readers of The Drum – from brands, agencies and everything in between – for their advice on real problems facing today’s marketing practitioners. With spend going digital in a big way last year, OOH was left on the shelf. Ocean Outdoor saw a 50% drop in revenue, for example. Still, the pandemic saw campaigns […]

Comscore Announces New Agreement with Lightbox OOH Video Network for Digital Out-of-Home Measurement

Comscore Announces New Agreement with Lightbox OOH Video Network for Digital Out-of-Home Measurement RESTON, Va., May 4, 2021 – Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced an agreement with Lightbox OOH Video Network, a leading digital out-of-home media company, to provide out-of-home (OOH) audience measurement. Under the agreement, Lightbox will […]