Carmen joins Lightbox as VP, Research, leading the company in strategic insights and measurement.  She joins from Universal McCann/J3 where she led analytics and research for the Johnson & Johnson and Coach accounts as the VP Research Director.  In addition to several years spent at other media agencies including MediaCom and Zenithmedia, the NYU grad served as the ad sales research lead at Turner Broadcasting on the CNN and HLN brands.

Won Yoo, SVP, Marketing notes, “Carmen’s depth of experience at top agencies gives us an ideal perspective into how brands are approaching media. Her work on campaign measurement will be incredibly valuable to help elevate the attribution capabilities we’re already offering advertisers.  And the fact that she understands sales teams’ needs from her time at CNN only makes her an even more ideal addition to the organization.”

Carmen stars on June 11 and reports to Won.