Aug 17, 2010, New York – The winners of the prestigious Fragrance Foundation’s Annual FiFi Awards are being highlighted as feature content on the Adspace Digital Mall Network, the largest in-mall digital video network in the country.

Considered the Oscars of the fragrance industry, the FiFi’s are attended by a host of celebrities and top fragrance houses to honor the year’s best brands. Categories include: Best Packaging, Mens’ and Womens’ Popular Appeal and Technological breakthrough. This year’s winners appearing on the network include Lola by Marc Jacobs, Tom Ford Grey Vetiver, ck one, Couture Couture by Juicy Couture and Bond No. 9.

“We chose to celebrate several of the 2010 FiFi Award winners because these brands have proven to be popular with consumers,” said Warren Christopher, Editorial Director for Adspace Digital Mall Networks. “The purpose of our editorial content is to entertain, inspire and enrich consumers during their shopping experience.”

The Fragrance Foundation editorial content will be featured on Adspace’s network of 1,400 in-mall digital, eight-foot tall billboards fitted with 65-inch vertical plasma screens. The campaign will run for the entire month of August.

“Adspace and its editorial department have been consistently supportive to our industry and have made very creative use of its medium to promote the fragrance industry,” said Rochelle Bloom, president of the Fragrance Foundation. “The mall is of course a vital venue for us and anytime we can promote fragrance and interact with consumers in a meaningful way is very important to The Fragrance Foundation and the entire industry.”