Agencies Now Able to Quantify Increased Reach and Efficiency with Adspace Digital Mall Network

Adspace Digital Mall Network, the largest Nielsen measured digital place-based video network, has released its new simulation for the Nielsen IMS Clear Decisions Media Planning System.

This updated simulation model includes Adspace’s expanded footprint to 206 malls (incorporating the addition of the 65 Simon properties’ assets acquired in 2012).

With the simulation, all MRI respondents are given a probability of visiting an Adspace mall in a month. In aggregate, this represents the Adspace audience. The audience is then weighted to be consistent with the Nielsen On-Location Place-Based Video audience measurement report.

“The new simulation allows agencies and brands to quantify the increased reach and efficiency they can achieve by incorporating Adspace into their TV plan,” said Bill Ketcham, Executive Vice President and CMO, Adspace Networks. “The Adspace Digital Mall Network is a great complement to a TV plan because we have tremendous scale and we over deliver light TV viewers.”

The simulation will enable media planners to access growth and net audience estimates for Crosstab and Reach & Frequency analyses.  Adspace and other media can be compared across all MRI product, brand, and psychographic data.

To see the simulation in action, click here