ADSPACE DIGITAL MALL NETWORK CELEBRATES FASHION’S NIGHT OUT
Sep 7, 2010, New York – Fashion’s Night Out in New York City, the industry’s biggest fashion party is now being featured on the Adspace Digital Mall Network, the largest in-mall digital network in the country.
After an overwhelmingly successful inaugural event last year, Fashion’s Night Out’s second annual event will be held on Friday, September 10 in stores throughout Manhattan. Organized by Vogue, CDFA and NYC & Company—New York City’s tourism, marketing and partnership organization—hundreds of retailers will participate by welcoming the public into their stores to celebrate their new fall lines and fashion itself! In-store events will feature celebrities, street activities and creative window displays crafted by fashion designers in honor of the night. Many retailers will be holding raffles, giveaways and promotions as well.
“As a big supporter of the fashion industry, we wanted to support this great night with our medium as it is the perfect vehicle to reach shoppers in the appropriate frame of mind,” said Warren Christopher, Editorial Director for Adspace Digital Mall Networks. “Given the success of last year’s event we think Fashion’s Night Out is an event that would appeal to our shoppers and therefore serve as engaging content on our mall network.”
Adspace Digital Mall Networks will be featuring a PSA created for New York City’s Fashion’s Night Out in four malls in the Tri-State area; the Paramus Park Mall in Paramus, N.J., Westfield Connecticut Post Mall in Milford, Conn., Westfield South Shore Mall in Bayshore, N.Y. and the Westfield Sunrise Mall in Massapequa, N.Y. This PSA will be featured on Adspace’s digital, eight-foot tall billboards fitted with 65-inch vertical plasma screens. The commercial will run until the event on September 10.
“The shopping malls in the New York metropolitan area are a driver of retail sales for the fashion industry, so featuring Fashion’s Night Out on Adspace Digital Mall Network in the New York area contribute to the success of our event,” said George Fertitta, CEO of NYC & Company.
