June 15, 2016 | Press Releases | By Lightbox

Adspace and Vistar Media celebrate three years of success on the forefront of the burgeoning digital place-based programmatic revolution

NEW YORK – June 15, 2016 – Adspace Mall Networks, the largest digital place-based video network in the country (Nielsen), is pioneering the digital out-of-home (DOOH) programmatic landscape. Through its continued partnership with Vistar Media, the only programmatic platform combining inventory from DOOH and mobile publishers to create a comprehensive, cross-screen network, Adspace is among the first in its category to embrace programmatic as an integral part of their sales strategy.

“As an early adopter of programmatic, Adspace recognizes the ease and efficiency that automation brings to DOOH and we anticipate the tremendous impact it will have on our space in the future,” states Peter Krieger, President and COO, Adspace Networks. “We look to Vistar’s innovative technology, bridging the digital and physical worlds, to complement our strength in connecting advertisers to our massive audience of consumers with the right message at the right time. Reaching these shoppers steps from the point-of-purchase has proven effective, increasing Retail traffic by an impressive 13.2%.”

Adspace’s monthly audience of 71 million hard to reach, on-the-go consumers, in 300+ of America’s best malls, has been available on Vistar’s platform since 2013. In this short time, the partnership has eclipsed all revenue growth expectations, with Adspace seeing an unprecedented average increase of 350% year-over-year. This type of programmatic success is indicative of the buying community’s desire to place meaningful video impressions at scale across multiple DOOH publishers’ inventory.

“Adspace has built one of the largest digital out-of-home networks in the world with scale equivalent to a large online publisher. A key factor in Adspace’s programmatic growth year-over-year, in addition to scale, is that the mall space is proving effective for our advertisers,” says Michael Provenzano, CEO and co-founder, Vistar Media. “Advertising in malls produces significant lifts in awareness, consideration and purchase intent among consumers, with particular success in the Retail, QSR & Travel categories.”

About Adspace Networks Inc.
Adspace Networks, Inc. owns and operates Adspace Mall Networks, the largest digital place-based video network in the country (Nielsen). Located in America’s best malls, the Adspace Mall Networks consist of video screens in both the mall common areas and food courts. With over 3,600 screens, these networks cover 72% of the U.S. population and represent 98% of all digital screens in the mall space. Combined, both networks reach 71 million unique visitors every four weeks, and are particularly effective at reaching on-the-go consumers, in a positive frame-of-mind and open to messaging.

About Vistar Media
Vistar Media is a geospatial technology company bridging the space between advertising ecosystems and consumer movement patterns. Founded in 2012, Vistar created the first and only universal marketplace for out-of-home media, building a programmatic platform that has been widely adopted by out-of-home buyers and sellers. Vistar has since expanded to offer media owners the industry’s most advanced software solutions for revenue management and network operations.