June 10, 2011, New York – Adspace Network is adding “high art” to its mix of editorial content. For the past few weeks, the Adspace Digital Mall Network has featured winners of the Art by Chance contest, the annual ultra-short film festival that takes place every spring in over 20 countries and 200 cities worldwide. The 2011 contest theme is ‘Change,’ provoking filmmakers to create 30 second long films about change. Call for entries and submission information was featured on Adspace’s network during the months of March and April, and has since been replaced with the films that won the Art by Chance contest. “It’s exciting for our viewers to have such a creative initiative run as editorial content on our network,” said William Ketcham, executive vice president, CMO for Adspace Digital Mall Networks. “The diverse set of short films celebrates this unique art of filmmaking, and 120 million mall visitors go to enjoy it!”

Art By Chance has been in existence for three years, receiving hundreds of film submissions each year. Once received, the short films are reviewed and voted on by a prestigious international jury. The contest’s mission is to challenge the daily content featured on screens around the world. Utilizing screens that have a wide reach, Art by Chance aims to inspire the public through these short films. This is the second year in a row that Adspace Networks has participated in the festival. Art By Chance 2011 will feature films on 20,000 screens worldwide from May 13 to June 13, 2011.

About Adspace Networks, Inc.

Adspace Networks, Inc. (www.adspacenetworks.com) owns and operates the Adspace Digital Mall Network, the largest in-mall digital network in the country. Currently located throughout 116 Class A malls across the United States, the network consists of 1,527, eight and nine-foot-tall plasma screens called “Smart Screens.” The Smart Screen displays show programming which combines a mix of the top ten sale items in the mall, the hottest seasonal items available, mall events, and local and national advertising. The network reaches 99.4 million affluent consumers (source: Scarborough) each month, and is particularly effective at reaching teens, young adults, and women. Adspace is also a charter member of the Digital Place-based Advertisings Association (DPAA), an organization that is helping to provide standards and best practices for the burgeoning video advertising industry.