The new action comedy sequel Red 2 advertised on our screens in July – a perfect fit for our movie-going mall shoppers – and we helped produce a great ad for them. Our portrait format can be tricky for some clients, but these guys knew we could pull it together quickly by using artwork they already had available.

They sent us their 15-second HD trailer, artwork that was used in their bus shelter advertising, and a textured background to use in composing the final spot. We placed the full motion trailer right at eye level to help capture the most eyeballs. And, being a glance medium, we chose to keep the name of the movie and release date on the screen for the entirety of the spot—that way no mall shoppers will miss it. This one was just as fun as the first—killer cast!