Lightbox Welcomes Rich Knopke, VP, Strategic Sales

June 3, 2019 | Press Releases | By Lightbox

Rich joins Lightbox with over 20 years of experience in digital media where he has a track record of driving revenue growth and building successful teams for leading media giants and startups. Rich was most recently Chief Revenue Officer at Jelli, a programmatic audio advertising platform acquired by iHeart Media. There he oversaw sales for their SSP, DSP, Customer Success and Marketing.  Prior to Jelli, Rich was CRO at Genesis Media, Senior Vice President of Sales at Gannett / USA TODAY and also held leadership positions with the digital divisions at NBC Universal and The Wall Street Journal. Most notably, he helped build the sales team at Tremor Video, which ultimately led the company to IPO.

Lightbox marks Rich’s entry into the latest—and possibly last–digital frontier in media. “By joining Lightbox, I’ve hit the career Grand Slam for working in a digital capacity in Publishing (at, Gannett), Video (NBCU, Tremor and Genesis), Audio (Jelli) and now OOH.  I can’t believe that there aren’t too many people who have done that in their career.”

“Rich brings a wealth of sales and sales management experience that will help elevate our strategic efforts directed at digital decision makers.  We’re excited to see him contribute to the overall growth of Lightbox” notes Eric Steinert, EVP, Chief Revenue Officer.

Rich starts on June 3rd and reports to Eric.