Advertiser: Major Footwear Brand

Timing: November – December 2023

KPI: Store Visits

Results: 76.6% lift in foot fall

Out-of-home and digital out-of-home are well known upper funnel catalysts, immensely effective at driving brand and product awareness. The impact on lower funnel metrics, from foot fall to purchase, however, may be underestimated. Until now.

Lightbox partnered with InMarket to measure incremental lift in store visits to retailers that carry a footwear Advertiser’s products. The methodology leveraged MAIDs supplied by programmatic partner Place Exchange, along with permission-based SDK location data to track store visitation by consumers exposed to the campaign on the Lightbox network. The study reported an incredible 77% lift in foot traffic, outperforming the retail norm of 26%.

This deterministic study is just the latest addition to Lightbox’s arsenal of measurement solutions, helping to meet the demands of Advertisers to provide outcome-based results.