Watching a TV set is so 2000s.
Millennials don’t watch TV. That’s what they say. The “they” I am referring to is the industry and as a true Millennial, I can say that is absolutely correct.
Sure, my apt has a TV. It’s actually pretty nice. But I can count on one hand the amount of times it has been used in the last year—Super Bowl XLIX, the Oscars, and come to think of it, that’s it. A traditional TV set is no longer relevant in my everyday life.
Now, that doesn’t mean I don’t watch TV. Trust me, I have a list of weekly shows that are must-see. Between The Walking Dead, Better Call Saul, and How to Get Away with Murder, I have a TV show for every night of the week.
However, with tablets and smartphones the need for me to actually watch on a TV set is non-existent. Did you know that almost every network has their own app? And you can access all of its content by simply signing in via your cable provider.
My TV is consumed on my iPad and I’m not alone. A study was recently released citing that the median age of traditional TV watchers is now 50 while the Millennial is watching less and less. According to Nielsen, in 2011, 21.7 million young adults watched TV on their actual sets. Last month that number fell to 17.8 million.
So why does this matter….maybe you are trying to reach Millennials and your usual TV ad buys just aren’t working like they used to. That’s where we come in. Adspace Mall Network reaches 34% of all Millennials in the U.S., in a 4-week campaign. Guess what else, we reach them while they are in a buying frame of mind and for a fraction of the cost of TV! Not to mention there’s no option to fast forward through commercials on our screens. So let us help you with your next ad buy. It will be the start of a wonderful friendship, which nowadays is the equivalent of following one another on SnapChat.