Beyond the hype of celebrity creative directors

Beyond the hype of celebrity creative directors

From Beyonce’s glamorous H&M campaign playing at the mall on Adspace’s Smart Screens, to a suited up Justin Timberlake performing in a Bud Light Platinum ad, celebrities in commercials were hard to miss this summer.   Beyonce & HM Video Pop culture and brands have been a power couple for many years, but recently their […]

The New Fox Tuesday is Here!

The new Fox Tuesday is finally here, everyone! Get ready to laugh through the series premieres of Dads and Brooklyn Nine-Nine as well as the long awaited return of New Girl and The Mindy Project. Dads stars Seth Green and Giovanni Ribisi as single guys dealing with difficult dads. Brooklyn Nine-Nine is a cop show starring Andy Samberg […]

Better & Easier – How to Create 1,200 Different Ads For A Single Client

If you had to choose, would you rather make your life easier, or make your life better? Think about it carefully because at first blush though these two ideas may seem similar – they’re not. Luckily for us “better” and “easier” are becoming less and less mutually exclusive. For the past decade as Digital Place-Based […]

Let’s Go to the Mall! Mall Traffic Remains Flat, A true Anomaly

According to Webster’s Dictionary, an “anomaly” is defined as something that is different from what is ordinary or expected. During the past 5 years, the country has experienced a major recession:  the housing market has been down, salaries have been stagnant, retail sales have been in a state of flux.  At the same time, online […]

Where Broadcast TV is Headed

An article from MediaPost last week by Wayne Friedman caught my eye… Here are the highlights: NBC, ABC Tie For Summer Ratings, by Wayne Friedman, Aug 27, 2013, 3:44 PM Summer TV ratings are now a neck-and-neck race — with ABC and NBC tied for the lead. With 13 weeks of summer ratings now completed, […]