Are Brands The New Entertainers?
Are Brands The New Entertainers?
Are brands the new entertainers? With the 2014 World Cup kicking off in June, it feels like the answer is a definite yes, at least for the next couple of months. One after the other, World Cup brand partners, such as Coke, Nike, or Hyundai, are releasing breathtaking full-length TV commercials starring soccer legends, this […]
Making the Most of Your Social Networking Creative
These days, most companies have a social media presence, and many have resources dedicated to making sure that presence is worthwhile. Brands like Oreo have taken this challenge very seriously and have scored major points with the public by consistently nailing it with the right creative at precisely the right time. In 2012, they boldly […]
Screen Media Daily: Food Court Wars
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BuzzFeed Is More Than Just Lists These Days
If you’re a fan of Buzzfeed then you know how easy it is to get caught up reading their lists. You start with one about the 90’s and suddenly, ten lists later, you’ve gone down the rabbit hole. Don’t even get me started on their quizzes. In one week I found out Justin Timberlake was […]
