As It Turns Out, I Only Want to Hang Out with Light TV Viewers
As It Turns Out, I Only Want to Hang Out with Light TV Viewers
If you’ve ever heard an Adsapce Networks pitch, you already know that we are a great complement to television buys. Why? Because, our network delivers light TV viewers by the masses. In fact, millennial (A18-34) mall shoppers are 37% more likely to fall in the lightest TV viewing quintile than all other millennials. So what […]
SreenMedia Magazine: Mall Power…
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The Mall Traffic Myth
The headline in the January 17, Wall Street Journal was scary…”As Shoppers Skip the Mall, Stores Search for Lures.” The journalists, Shelly Banjo and Drew Fitzgerald, were writing about changing shopper habits and the impact on retail stores. Using ShopperTrak retail data to make their case, they noted that retailers got only about half the […]
