Why Isn’t Location-based Video Bought Strategically Yet? – I Challenge Your Top Three Excuses
One of the biggest frustrations of location-based video, or out of home in general, is that it is rarely included as a strategic line item on media plans. Why is this? Well, it’s certainly not for a lack of scale, measurement or trying. Believe me, our sales team has heard hundreds of excuses, but I […]
Shazam and Adspace Networks Inc. Partnership Brings Shazam-Enabled Screens to Millions of Mall Shoppers Nationwide
New York, November 17, 2014 – Shazam® and Adspace Networks Inc. today announced a partnership to bring Shazamable advertisements to over 200 shopping malls nationwide via the Adspace Digital Mall Network. The partnership will enable Adspace Networks to offer advertisers the ability to enhance video campaigns with a fully customizable second-screen content experience through Shazam’s innovative technology, revolutionizing the way users interact with the retail environment.