Adspace Forges into Digital Innovation Including Programmatic with New SVP Hire
Adspace Forges into Digital Innovation Including Programmatic with New SVP Hire
Former Ad Ops lead at Shazam, Pete Miles, joins Adspace as SVP, Ad Platform and Operations. Prior to joining Adspace, Mr. Miles played a central role in Shazam’s successful transition to an ad-supported model. During this tenure, he was responsible for overseeing campaign management, revenue operations and ad technology, and was instrumental in the formation […]
Outdoor Advertising Braced for its Programmatic Moment
Article by Digiday. Outdoor ads are tipped to be the next medium brands buy in real time as more billboards go digital. But the promise of programmatic remains a work in progress for the sector, despite taking on more of the characteristics inherent in digital advertising. The growing digitization of billboards and the subsequent shift […]
Billboards — yes, billboards — are having a heyday in a digital world.
Article by Recode. It’s the era of internet advertising. The era of targeting that tracks you across browsers, platforms and across the city. The era of apps that know what you want before you do. But surprisingly, a seemingly retro ad format — outdoor advertising — is also having its heyday. Ads on billboards, buses […]
Digital Tech Lights a Fire Under Out-of-Home Advertising
Article from AdAge. Pedestrians in New York’s trendy Soho neighborhood took a test they didn’t sign up for during Fashion Week this August. Digital billboards for New Balance studied people by camera as they approached, then applied AI to decide whether they were wearing typical outfits—or something remarkable enough to highlight live on-screen, accompanied by […]
