Video Ads in Malls: Top Ad Medium of Consumer Interest
Video Ads in Malls: Top Ad Medium of Consumer Interest
The challenges facing advertisers in reaching consumers are aplenty. Ad blockers, fraud, cord-cutting, the demise of print…brands and media owners alike have their work cut out for them. But marketers are increasingly turning to a medium that was once the beneficiary of leftover budgets to be a saving grace: out-of-home (OOH) and more specifically, digital out-of-home (DOOH). […]
Lightbox Welcomes Miriam Chiume, Director, Sales Analysis & Operations
Miriam Chiume joins Lightbox as Director of Sales Analytics and Operations. She brings a wealth of experience from over 10 years in sales operations and strategy roles at companies such as AOL, Adcolony and, most recently, Roku where she was responsible for building their sales ops function from the ground up and putting processes and […]
