News
How to De-Mystify Digital Out of Home
As technological advancements and big data change the ability of legacy media to compete in the new ecosystem, we are finding that digital out of home (DOOH) is becoming a competitive option for advertisers and brands. But how does one overcome old mindsets, ingrained buying prejudices and still-to-be-solved challenges in this space? That was the focus of a recent Advertising Club panel titled De-Mystifying Digital Out of Home. From the agency side, Andea Campbell, Partner and Director, Analytics & Insights, MEC and from the platform side, Ian Mirmelstein, Senior Vice President, Digital Engagement, AdSpace Networks shared their views on the opportunities, challenges and future of DOOH./
How DOOH network operator Adspace uses data to target shoppers in malls (Media Village)
“Advertising on our screens is similar to re-targeting or intender cookie pools online. In the digital world, every advertiser is competing for the consumer who has been to their website or shown a behavior that indicates purchase intent, because that visitor is more likely to purchase. So, too, are visitors to a mall indicating their purchasing intent.”
Adspace Networks’ Ian Mirmelstein on Targeting “Decision Making Moments”
Ian Mirmelstein chats with Media Village about his new role & initiative – how he’s leading the transformation of Adspace into a digital & programmatic vehicle.
This Startup Offers Advertisers An Out-Of-Home Answer For Ad Blockers
Check out how Adspace is utilizing Mira’s crowd analytics solution to optimize creative messaging & maximize efficiencies for their advertisers.
Ian Mirmelstein joins @AdspaceNetworks
Adspace has hired Ian Mirmelstein as SVP of Digital Engagement. This is a newly created position at Adspace, designed to bridge the digital world and OOH advertising through data and technology innovations.
ScreenMedia Daily: Adspace Partners with SessionM to Track Recall and Purchase Intent
Case Studies Demonstrate Impact of Video Ads in Shopping Malls to Gauge Consumer Awareness, Recall, and Intent
Racked: The Case for the American Mall
Malls aren’t dying. They’re changing.
CNBC: Cramer: We’ve got retail all wrong — time to bury the ‘death of the mall’ story
Brick-and-mortars, which once seemed like zombies, once again have a pulse.
