Lightbox Adds Good News Video Content
LIGHTBOX ADDS GOOD NEWS VIDEO CONTENT
WITH GOOD NEWS MOVEMENT PARTNERSHIP
New York, NY, January 31, 2023 – Lightbox, a leader in digital out-of-home video, and popular Instagram account Good News Movement have partnered to reach millions of consumers with uplifting video content in the real world.
This collaboration showcases positive stories on Lightbox’s HD video screens in retail venues nationwide. In the form of 15 or 30 second videos with sound, Good News Movement (GNM) content will feature feel-good viral stories to deliver a boost of positivity to shopping audiences.
Started by journalist Michelle Figueroa, GNM is an online media platform dedicated toward populating news feeds with optimistic headlines and imagery. GNM has attracted over 4.6 million followers on Instagram, striking a chord with those seeking a remedy for the negativity common in mainstream media.
Lightbox is thrilled to broadcast GNM’s content within its creative rotation to brighten the mood of its retail venues with ultra brand-safe content and help advertisers promote their messaging to consumers in a hopeful mindset. GNM creative will be constantly refreshed on the network, highlighting its latest stories and maximizing engagement among audiences in high-traffic settings.
Lightbox’s integration with GNM is now live across Lightbox’s national network of shopping and lifestyle centers. Check out a video spot featured on the Lightbox network here, and give @goodnews_movement a follow for a daily dose of good news.
Lightbox is a leading digital out-of-home video network that leverages technology and creativity to connect advertisers with 60 million consumers in the real world. The premium video network offers national scale with hyper-local execution via 4,800 can’t-miss screens in shopping environments and city street window fronts across the U.S. For more information: www.lightboxooh.com