The Mall Renaissance: Understanding the Surge in American Mall Visits

  The American mall is alive and well, as evidenced by Lightbox venues seeing record traffic in 2023, and continuing into January 2024. MotionWorks reports 2.8 billion annual visits to our network of shopping destinations last year which translates to a +47% increase over pre-pandemic 2019 and a +31% increase over 2022. What’s behind this […]

Lightbox Adds Travel Content with AFAR Media Partnership

As Lightbox continues to diversify its content mix with the most relevant, inspiring and actionable content, the network announces a partnership with AFAR media to showcase captivating travel content on its digital out-of-home (DOOH) video screens. This collaboration marks a blend of video reach in physical spaces with compelling travel storytelling, bringing the allure of […]

The State of In-Store Retail 2023

The State of In-Store Retail 2023: Brick-and-Mortar Rebounds  For the past year, economists and consumers alike have been bracing for a global recession. A pandemic and the resulting inflationary woes have affected all business sectors, with the retail industry positioned to take a significant hit. But despite the fears of an economic downturn – fears […]

Lightbox Adds Good News Video Content

LIGHTBOX ADDS GOOD NEWS VIDEO CONTENT WITH GOOD NEWS MOVEMENT PARTNERSHIP New York, NY, January 31, 2023 – Lightbox, a leader in digital out-of-home video, and popular Instagram account Good News Movement have partnered to reach millions of consumers with uplifting video content in the real world.  This collaboration showcases positive stories on Lightbox’s HD video […]

2022 Wrap-Up: Lightbox Mall Traffic Higher Than Ever

2022 WRAP-UP: LIGHTBOX MALL TRAFFIC HIGHER THAN EVER Any notion that malls are still in recovery mode was put to bed in 2022. Remnant memories of lockdowns and capacity limitations are now miles in the country’s rearview mirror, once again making malls a top destination for shopping and socializing. The Lightbox (LB) mall network followed […]

Columbia Warmth Melts Icy NYC Windows

COLUMBIA WARMTH MELTS ICY NYC WINDOWS Through Lightbox Unlimited Street-Level Video New York, November 4, 2022 – Lightbox, a leader in digital out-of-home video, and Columbia Sportswear are establishing Omni-Heat Infinity (OHI) technology as the gold standard in warmth through a showstopping digital window front activation. Complementing Columbia’s national presence on the Lightbox mall network […]

Deck the Malls: Connect with Holiday Shoppers in the Real World

Deck the Malls: Connect with Holiday Shoppers in the Real World Holiday shopping in malls has deep roots in American culture. Mall scenes from celebrated holiday movies, like Buddy’s first time using an escalator in Elf and Rowan Atkinson’s masterful gift wrapping in Love Actually, are still watched by millions every year. Many brands are […]

Lightbox Brings Texas Tourism to Life Through AR

Lightbox Brings Texas Tourism to Life Through AR With Immersive Trip Builder and 360° Experience New York, August 26, 2022 – Lightbox, a leader in digital out-of-home video, has partnered with Travel Texas to drive tourism to the Lone Star State through a custom augmented reality (AR) experience.  Activated from Lightbox’s nationwide digital video screens, […]