Blog
Music is Still a Hit for Global Branding Campaigns
Almost a year ago, I was writing about celebrity creative directors on this very blog. Well, it looks like the trend is here to stay! Artists, who are not just the face of a product but part of its whole branding strategy, are no longer the exception. Similarly to last year, it seems that musicians […]
Sponsorship Opportunities!
I’ve already written about embracing the envionment in your creative. Sponsorships are a great way to take advantage of our original content (which is tailor-made for our enironment) and reach your audience from a different angle.
Vertical Video: A Controversial Opinion
Since the dawn of smartphone video, the internet has been inundated with vertical (or portrait) videos. There has been a growing opposition to these videos since, the argument goes, they’re more frustating to watch than normal horizontal videos. Glove and Boots have, thus far, made the most eloquent case: As you can see, there are […]
Hey, That’s My Coke! No Really Dude, It Has My Name On It.
It’s late afternoon on a hot summer day, you’re not only dying of thirst but also suffering from a post lunch slump. Knowing full well that you have a nicely chilled caffeinated beverage waiting to quench said thirst and revive you from that food coma, you head to the fridge, only to discover your coworker/sibling/roommate […]
He Shoots, He Scores! A look at some of the best advertisements from World Cup 2014
If you’re a fan of soccer, or football as the rest of the world calls it, then you are in the midst of World Cup fever. I’m a fan of all things sports related so this quadrennial tournament is as exciting as it gets. Also, as someone who works in advertising, I can’t help but […]
The 80/20 Rule – The Pareto Principle and The Power of Reaching Mavens
Have you ever met someone who seemingly knows everything? I’m not talking about the showoff types who present the facade knowing more than you, when in reality they have no clue what they’re talking about. I’m talking about people who are truly sophisticated and well-rounded, genuinely versed in almost every topic. The reason they know […]
As It Turns Out, I Only Want to Hang Out with Light TV Viewers
If you’ve ever heard an Adsapce Networks pitch, you already know that we are a great complement to television buys. Why? Because, our network delivers light TV viewers by the masses. In fact, millennial (A18-34) mall shoppers are 37% more likely to fall in the lightest TV viewing quintile than all other millennials. So what […]
The Mall Traffic Myth
The headline in the January 17, Wall Street Journal was scary…”As Shoppers Skip the Mall, Stores Search for Lures.” The journalists, Shelly Banjo and Drew Fitzgerald, were writing about changing shopper habits and the impact on retail stores. Using ShopperTrak retail data to make their case, they noted that retailers got only about half the […]
Are Brands The New Entertainers?
Are brands the new entertainers? With the 2014 World Cup kicking off in June, it feels like the answer is a definite yes, at least for the next couple of months. One after the other, World Cup brand partners, such as Coke, Nike, or Hyundai, are releasing breathtaking full-length TV commercials starring soccer legends, this […]
Making the Most of Your Social Networking Creative
These days, most companies have a social media presence, and many have resources dedicated to making sure that presence is worthwhile. Brands like Oreo have taken this challenge very seriously and have scored major points with the public by consistently nailing it with the right creative at precisely the right time. In 2012, they boldly […]
