Blog
The Benefits of Being Common
It used to be that encountering a digital place-based screen was like coming across a mythical beast – something you had heard of, but never seen yourself. Now you can practically trip over digital screens of every shape and size each time you walk out the door. And it’s no surprise! Digital place-based saves time, […]
How P&G Makes Grown Men Cry
If you’re still recovering from the tears you cried during Procter & Gamble’s Thank You Mom campaign for the 2012 Summer Olympics in London, you’re out of luck. If you haven’t yet seen their latest Pick Them Back Up video, which is a continuation of the former campaign for this year’s 2014 Winter Olympics in […]
Men In The Mall? Who Knew?
“Let’s go to the mall!” If I asked you to match a gender to this statement, you would definitely say a woman, right? Don’t be ashamed, it’s a common stereotype . . . teenage girls, housewives, and moms all clucking around from shop to shop. Well, you and the stereotype are wrong. So on second […]
THE LAW OF AVERAGES
Did you hear the one about the statistician who put her head in the oven and her feet in the refrigerator? She said “On average, I feel just fine!” As someone who has spent his professional life working with statistics, a pet peeve of mine is the use of statistical averages to prove false and […]
Making a List and Checking it Twice
“It’s the most wonderful time of the year”… is the most cliché way to begin a blog about the holiday shopping season. So, let’s start again. Between 30% and 40% of annual retail sales are done between Thanksgiving (or Grey Thursday…yes, it’s a real thing this year) and Christmas. To help our viewers capitalize on […]
The Impact of Advertising with Adspace on Automotive Brands
“We want to engage with people when they’re not thinking about buying a car.” You may be surprised that this quote is from George Blakenship, head of Tesla’s sales strategy. In reality, it perfectly expresses the automotive industry’s growing interest in the mall environment. If it’s clear that shoppers don’t come to the mall with […]
We Know Where You Are! Contextually Appropriate Creative
A few weeks ago we had the pleasure to exhibit at the DPAA 2013 Summit. It was a our chance to show off our network, and rub elbows with our peers in the industry. Right before lunch, John Bond, Chief Tomorroist at Tomorro LLC, gave a presentation entitled “Creative Everywhere! talking about the latest trends […]
I Want My NTV- Netflix Changes the Way We Watch TV in the Best Way
When I first started watching “Breaking Bad,” the show had been on the air for a few seasons. I could consume the episodes at my own (rapid) pace, sometimes watching 2-3 in one sitting. The same thing happened when I sat down to watch “Game of Thrones.” This phenomenon of rapid TV watching is now […]
The Courtship of Digital Place-Based and Social Media
A long-promised benefit of digital signage is the ability to keep the content fresh. So, as more traditionally-static venues switch to all-digital, the Homer Simpsons’ of the world need no longer wait for the first of the month to bask in the glory of New Billboard Day… …with digital place-based everyday is New Billboard Day! […]
The Real Deal
Plenty of people scoff in the face of authority. Not me. In fact- I actually appreciate someone who knows more than I do! When we introduced spokesperson Lori Bergamotto to the Smart Screens- her strong background in fashion and beauty came shining through. Shoppers trust her point of view and feel comfortable taking advice from […]
