Blog
PLACE-BASED VIDEO NETWORKS HAVE COLLECTIVELY REACHED THE TIPPING POINT
There has been a great deal of press about the Tri-state Ford Dealer advertising program in the New York DMA that was orchestrated by the Digital Place-based Advertising Association. A significant group of place-based video networks were integrated into a spot TV plan, effectively replacing about a fifth of the spot TV dollars starting in late September […]
Baby Boomers vs. Millennials– Where’s the Beef?
The Millennials (ages 12 – 31years of age – – only half of whom are old enough to be in the labor force)- are often described as “The Audience of Choice” by advertisers. However, in considering where to target advertising dollars, it is important to be aware of the popular nickname of the Millennials – […]
Sorry, No Fast-Forwarding Here!
As advertising increasingly infiltrates our daily lives, so does the technology to avoid it. Many consumers pay additional costs to avoid ads during their entertainment— from Pandora One to DVR to OnDemand to Netflix—the options are limitless. The newest I’ve heard of is AdTrap—which eliminates those pesky online ads completely. Despite being in the advertising […]
Top 10 Trends for Spring 2014 from New York Fashion Week
1. Crop A Feel– Hey, girlfriend! The 90s called (and let’s be real, the 80s, 70s and prob even the late 60s) and said you could borrow their crop tops. I’m starting to think that the crop top never actually goes out of style, just lays in wait ready to pounce on its next season. […]
From Your Screen to Their Screen: Creating Mobile Engagement through Digital Place-based Advertising
As consumers spend increasingly more time outside of their homes, traditional forms of media including television, print and radio are experiencing a decline in their user base. As a result, advertisers are forced to diversify their approach to communicate with their target audience. Outdoor media does a great job of delivering branding and awareness through […]
Better & Easier – How to Create 1,200 Different Ads For A Single Client
If you had to choose, would you rather make your life easier, or make your life better? Think about it carefully because at first blush though these two ideas may seem similar – they’re not. Luckily for us “better” and “easier” are becoming less and less mutually exclusive. For the past decade as Digital Place-Based […]
Beyond the hype of celebrity creative directors
From Beyonce’s glamorous H&M campaign playing at the mall on Adspace’s Smart Screens, to a suited up Justin Timberlake performing in a Bud Light Platinum ad, celebrities in commercials were hard to miss this summer. Beyonce & HM Video Pop culture and brands have been a power couple for many years, but recently their […]
The New Fox Tuesday is Here!
The new Fox Tuesday is finally here, everyone! Get ready to laugh through the series premieres of Dads and Brooklyn Nine-Nine as well as the long awaited return of New Girl and The Mindy Project. Dads stars Seth Green and Giovanni Ribisi as single guys dealing with difficult dads. Brooklyn Nine-Nine is a cop show starring Andy Samberg […]
Better & Easier – How to Create 1,200 Different Ads For A Single Client
If you had to choose, would you rather make your life easier, or make your life better? Think about it carefully because at first blush though these two ideas may seem similar – they’re not. Luckily for us “better” and “easier” are becoming less and less mutually exclusive. For the past decade as Digital Place-Based […]
Let’s Go to the Mall! Mall Traffic Remains Flat, A true Anomaly
According to Webster’s Dictionary, an “anomaly” is defined as something that is different from what is ordinary or expected. During the past 5 years, the country has experienced a major recession: the housing market has been down, salaries have been stagnant, retail sales have been in a state of flux. At the same time, online […]
