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Lightbox Drives Brand Purchase by +82%
Lightbox Drives Brand Purchase by +82% High dwell time environments and a tremendous notice rate result in nearly 7 in 10 consumers taking action after seeing advertising on our screens. Lightbox’s digital out-of-home (DOOH) network of video with sound is watched by millions of consumers while actively looking to make a purchase, making it a […]
LIGHTBOX FALL 2020 MALL VISITOR STUDY
From September 8 – 22, Lightbox (via Epicenter) surveyed 600+ Americans aged 16-64 on their behavior and attitudes around visiting malls during the global pandemic. The results show that consumers are going to malls more often, taking their time while there, and feeling that it’s a safe experience. They’re also noticing ads in malls more […]
Lightbox OOH Video Network Reports 66% Traffic Return to Re-Opened Malls
Lightbox OOH Video Network continues to see traffic return to malls as all U.S. states are at some stage of re-opening. In the third week of monitoring, data provided by Intermx shows traffic in re-opened malls at 66% of pre-shutdown numbers, a significant increase for the week ending May 24. Furthermore, some DMA traffic exceeds […]
Consumers Can’t Wait to Shop at Malls
Lightbox’s Consumer Attitudinal Study found “Shopping at malls” to be a top activity American adults intend to do once venues re-open after being shuttered by COVID-19, only after “Dining at restaurants” and “Going to the beach/park.”
Video Ads in Malls: Top Ad Medium of Consumer Interest
The challenges facing advertisers in reaching consumers are aplenty. Ad blockers, fraud, cord-cutting, the demise of print…brands and media owners alike have their work cut out for them. But marketers are increasingly turning to a medium that was once the beneficiary of leftover budgets to be a saving grace: out-of-home (OOH) and more specifically, digital out-of-home (DOOH). […]
A New Adspace
A company’s brand does more than communicate its name. It informs you of its culture, its people, its product. A good brand is clear, concise, and memorable. Finally, a brand needs to serve its customers just as effectively as it serves itself. Earlier this year we set out to change our image to match these […]
Too good for TV? A look at this year’s upfronts
From “Empire” to “How To Get Away With Murder,” it’s been an intense year for TV. But nothing beats the drama of the upfronts! As major TV Networks were presenting their new programming to advertisers last week, this time of year also marks cancellation season. Beyond Shonda Rhimes’ successful Thursday night block on ABC […]
How User Generated Content is Changing Beauty Advertising
As your standard twenty-something Millennial, it may surprise you to hear that I own a television. Actually, truth be told, the majority of the time I just fast forward through the commercials. The one thing that does get my attention is make up and beauty products. I’m a girlie-girl and I can’t help it. Most […]
