lightbox
The State of In-Store Retail 2023
The State of In-Store Retail 2023: Brick-and-Mortar Rebounds For the past year, economists and consumers alike have been bracing for a global recession. A pandemic and the resulting inflationary woes have affected all business sectors, with the retail industry positioned to take a significant hit. But despite the fears of an economic downturn – fears […]
Lightbox Adds Good News Video Content
LIGHTBOX ADDS GOOD NEWS VIDEO CONTENT WITH GOOD NEWS MOVEMENT PARTNERSHIP New York, NY, January 31, 2023 – Lightbox, a leader in digital out-of-home video, and popular Instagram account Good News Movement have partnered to reach millions of consumers with uplifting video content in the real world. This collaboration showcases positive stories on Lightbox’s HD video […]
Lightbox Bolsters Leadership Team
Lightbox Bolsters Leadership Team Senior Hires Include Twitter and Paramount Alumni New York, NY, January 25, 2023 – Lightbox, a leading video out-of-home network, announces three new senior hires to help drive the company’s continued growth. The key roles consist of a mix of new and elevated positions to help Lightbox accelerate strategic initiatives […]
2022 Wrap-Up: Lightbox Mall Traffic Higher Than Ever
2022 WRAP-UP: LIGHTBOX MALL TRAFFIC HIGHER THAN EVER Any notion that malls are still in recovery mode was put to bed in 2022. Remnant memories of lockdowns and capacity limitations are now miles in the country’s rearview mirror, once again making malls a top destination for shopping and socializing. The Lightbox (LB) mall network followed […]
Columbia Warmth Melts Icy NYC Windows
COLUMBIA WARMTH MELTS ICY NYC WINDOWS Through Lightbox Unlimited Street-Level Video New York, November 4, 2022 – Lightbox, a leader in digital out-of-home video, and Columbia Sportswear are establishing Omni-Heat Infinity (OHI) technology as the gold standard in warmth through a showstopping digital window front activation. Complementing Columbia’s national presence on the Lightbox mall network […]
Lightbox Brings Texas Tourism to Life Through AR
Lightbox Brings Texas Tourism to Life Through AR With Immersive Trip Builder and 360° Experience New York, August 26, 2022 – Lightbox, a leader in digital out-of-home video, has partnered with Travel Texas to drive tourism to the Lone Star State through a custom augmented reality (AR) experience. Activated from Lightbox’s nationwide digital video screens, […]
Lightbox Launches Digital Video Grocery Network
Lightbox Launches Digital Video Grocery Network Adds 2,800 Locations to Its Retail Media Network New York, June 29, 2022 – Lightbox, a leader in digital out-of-home video, has expanded its retail media network to include grocery stores nationwide. This new Digital Video Grocery Network joins Lightbox’s national mall assets to further extend its video reach […]
DOOH Partnership at Margaritaville
DOOH Partnership at Margaritaville ORLANDO―Infuse Digital and Encore Capital Management have announced a partnership with digital out-of-home media company Lightbox to represent the digital display network at Margaritaville Resort Orlando and Sunset Walk Orlando. As part of the multi-year representation agreement, Lightbox will manage media sales for the digital network across both properties, including exterior kiosks, exterior […]
Lightbox OOH Video Network Announces Promotion of Heawon (Won) Yoo to EVP/Chief Marketing Officer
Lightbox OOH Video Network Announces Promotion of Heawon (Won) Yoo to EVP/Chief Marketing Officer Won Yoo joined Lightbox in 2018 after a successful career at across advertising and media at companies like BBDO, Deutsch, Rolling Stone, and US Weekly. Heawon has been instrumental in restructuring the marketing function at Lightbox across creative, research, integrated marketing, […]
Lightbox’s Greg Glenday and Bank of America’s Lou Paskalis Discuss The Power of Associative Context for Brands
MMA CEO & CMO Virtual SummitJuly 21, 2020 Lightbox CEO Greg Glenday and Bank of America’s SVP, Customer Engagement and Media Investment, Lou Paskalis led a roundtable conversation that spanned short term and long term disruptions on marketing, the advantages of digital OOH for nimble brands, why context matters, and more.
